Digital Marketing Design
Starlight Stickers
This website is for Starlight Stickers, a custom printshop that does everything from engraving pens to printing custom stickers.
Lead UX Designer- Max Morton
UX Researcher- Max Morton
Lead UI Designer- Max Morton
Marketing Team- Natalie Szakal, Max Morton
Photographer- Max Morton
Graphic Designer- Natalie Szakal
The Problem and Goal
The problem and goal at hand was to make a visually appealing website while providing an easy to navigate interface for audiences that may not know the basics of working with a print shop. Additionally, keeping coversion rates in mind.
Version 1
Version 2
Reorder Page
After Creating Marketing Campaigns and successfully launching StarlightStickers.com, The site saw a steady incline of sales over the past 3 months.
Email/Digital Marketing Success
What I Learned:
I learned that UX/UI is needed to adapt to certain customers and needs of the business, while marketing strategies need to be tailored to each campaign. Additionally, as the company changes so does the need for improved UI and ease of usability. In order to know what changes to make I refered to KPIs and conducted usability testing.