Digital Marketing Design
Project: Frog World (wild life conservation)
This is a service looking to socially help nature in every step of the way. Frog world is an innovative donation service that will save a frog for each dollar donated.
lead UX Designer- Max Morton
UX Researcher- Max Morton
Lead UI Designer- Max Morton
The Problem and Goal
The problem and goal at hand was to make a visually sound responsive app/website while providing a service to those who wish to help their froggy friends in a simple and easy fashion.
High Fidelity Prototype:
In conducting usability studies on the high fidelity prototype, I was able to gain much more in-depth feedback regarding site layout and image usage. Since the site was far more put together the quality of responses were much more insightful.
What I Learned:
I found that you can never have enough usability studies. There will always be something you are not seeing and needs to be changes. I also learned that making a responsive app/ website is trickier than one would think. I found making a sticker sheet was the easiest and fastest way to keep the overall theme while providing a similar layout.