Digital Marketing Design

Project: Shogun Sushi
Shogun Sushi strives to deliver the best authentic Japanese cuisine in the user’s area. Shogun Sushi targets users that need more time by eliminating the time it takes to make food at home.
lead UX Designer- Max Morton
UX Researcher- Max Morton
Lead UI Designer- Max Morton
The Problem and Goal
People face the reality of not having enough time to eat good food, which results in the lack of health. Shogun Sushi wishes to introduce the user with healthy Japanese cuisine, while providing the user with more time by not worrying about their next meal.







During user testing, High fidelity prototyping was the best stage for final input and decision making considering the much more detailed design that would not be possible with pen and paper.
High Fidelity Prototype:

What I Learned:
I learned that more user research to make the app even better. Despite what you as the designer think of the product there will always be more room to improve based on outside feedback. Although I did not want to change some aspects of the app, the users said otherwise.